Historical background

In 1996, China canceled the soybean import tariff quota, and in 2001, formally joined the WTO. The influx of foreign soybeans, and the absolute advantage of the price of a serious impact on the domestic soybean market. At that time, most of the soybean enterprises in China were small-scale production, and the cost of raw materials alone made the enterprise's position in the market competition precarious.

As a local enterprise living in the northeast, facing the weak and strong, constantly reshuffling soybean industry, JiuSan looked to the future, to "go out" strategy layout of the domestic and foreign markets.

First of all, the enterprise to the provincial capital of Harbin to build a deep product processing base, while the implementation of the two sugar mills of Zhaoguang and Baoquanling "sugar to oil", and the acquisition of Harbin Aisen Oil & Grease Co. Through a series of strategic initiatives, JiuSan became a leading soybean processing company in Heilongjiang Province.

Subsequently, JiuSan opened up a "second battlefield" in the coastal areas, has invested in Tianjin, Dalian and Guangxi Fangchenggang plant, set up overseas companies in Hong Kong, the United States, Brazil, and then in Tieling, Changchun, Chengdu and other places to continue to expand production capacity, the formation of domestic and foreign, east-west, south-north strategic pattern of complementary advantages.

In 13 years, JiuSan has realized a perfect metamorphosis out of the reclamation area, out of the Longjiang River, towards the coast, and into the world, and the scale and speed of its expansion has set new records time and again, rewriting the pattern of the development of the soybean industry time and again, and becoming a model of China's edible oil processing industry.

Priority event

In 2000, Heilongjiang JiuSan Oil & Grease Co., Ltd. was registered in Harbin. Since then, the enterprise began the rapid development of "out of the reclamation area, into the provincial capital, towards the coast, into the world".

In September 2001, the construction of soybean deep products processing base - Harbin Huikang Food Co.

From 2003 to 2007, according to the strategic needs, the acquisition and reorganization of Harbin Aisen Oil & Fat Co., Ltd. and respectively invested in Dalian, Tianjin, Guangxi Fangchenggang plant.

In July 2005, the headquarter of the enterprise moved into the property right building of the enterprise located in No. 386 Changjiang Road, Harbin City, and in June 2007, approved by the State Administration for Industry and Commerce, the name was officially changed to "JiuSan Cereals and Oils Industry Group Co.

Since 2006, JiuSan has been actively exploring the strategy of "going out" and has set up overseas companies in Brazil, Hong Kong and the United States.

In 2010, JiuSan established Beidahuang Soybean Products Co., Ltd. and in the same year, JiuSan acquired and expanded Tieling Company; in 2013, JiuSan acquired and built Changchun Company and Chengdu Company. By now, the total processing soybean capacity of JiuSan Group reached 12 million tons.

Since 2003, Li Keqiang, Zhang Dejiang, Li Yuanchao, Wang Yang, Wen Jiabao, Jia Qinglin, etc. have visited JiuSan Group. on May 5, 2013, Wang Yang, member of the Political Bureau of the Central Committee of the Communist Party of China (CPC) and Vice Premier of the State Council, said when he went to JiuSan Group for research that JiuSan has to be the spine of the Republic and an enterprise with conscience of the Republic.

Spirit of culture

JiuSan in the period of development, to make great efforts and forge ahead.

After entering the WTO, when China's soybean industry is shrinking and facing the threat of falling, as a defender of the advantageous resources of the black soil, JiuSan has resolutely taken up the banner of protecting non-GMO with the "national spirit" of revitalizing soybeans and serving the country with the industry. In the midst of foreign investment, JiuSan also built coastal lines and laid out domestic and overseas operations with the "forward-looking spirit" of looking at the world and the future, and the "pioneering spirit" of "pressing forward", and eventually became the first large-scale enterprise with the highest total volume of soybean processing in China.