Historical background

After the 18th National Congress, China's economy has taken "structural adjustment and accelerated transformation of the mode of economic development" as the main keynote, which is characterized by the slowdown of economic growth rate, shifting from high speed to medium-high speed, and entering the "three-phase overlapping" period of "shifting speed of growth", "pain of structural adjustment", and "digestion of the previous period of stimulus policies". "The "new normal" period.

The current grain and oil industry, highly concentrated, oligopoly era has been formed, giant enterprises dominate the world, across the river and lake. At the same time, cross-border enterprises have emerged and come out of nowhere, and savagely enter the grain and oil field to share the spoils. The multiple pressures of fierce competition, overcapacity, sluggish external demand and high cost of production factors have forced enterprises to actively carry out structural adjustment and transformation and upgrading.

2014 is the first year of reform for JiuSan Group's innovative development. In the "three shifts" of "quantity balance to quality balance", "scale advantage to efficiency advantage" and "production push to market pull" put forward by Chairman Yang Baolong, JiuSan Group has made a lot of efforts to improve the quality of its products and services, and to improve the quality of its products. Led by the development concept of "three transformations", focusing on the goal of "improving profitability and optimizing the quality of development", the company adhered to the innovation drive, promoted transformation and upgrading, implemented a series of reforms, subverted the traditional sales operation system, reconstructed the organizational structure to meet the needs of market competition, streamlined and simplified the administration, and streamlined the staff and the management, and improved the management of the company. The company has implemented a series of reforms, subverted the traditional sales operation system, reconstructed the organizational structure to meet the needs of market competition, streamlined the military, innovated the employment mechanism, and built the JiuSan entrepreneurial team.

In 2015, under the environment of industry-wide downturn and negative profits, JiuSan Group bucked the trend and achieved fruitful results in various aspects such as development quality, brand shaping, management level and entrepreneurial team building.

In recent years, JiuSan Group has promoted the "Ten Strategies" and "12346578" strategy, giving full play to its advantages in scale, layout, capital, resources, brand, channels and technology, and adhering to the principles of equal importance to quantity and quality, equal importance to scale and efficiency, and equal importance to the two-way pull of production promotion and capital marketing. The Company has actively responded to various difficulties and challenges, and solidly pushed forward the effective implementation of various reform initiatives.

Priority event

Since 2014, the group's leadership team, centered on party secretary Han Shufa and chairman and general manager Yang Baolong, has clarified the development idea of "two insistences" and "three transformations", and for the first time put forward a series of cultural concepts such as the vision of enterprise development, execution culture, team culture, and so on. The Group also put forward a series of cultural concepts such as corporate development vision, execution culture and team culture.

In December 2015, "JiuSan" brand was honored with "2015 Chinese Brand Annual Special Award" and "Top 10 Influential Brands in China's Edible Oil Industry".

In December 2015, the Group was honored as the "Base for Preparation and Revision of National Standard for Soybean Series".

November 2017 Zhang Gaoli, Vice Premier of the State Council, visited the Group and emphasized that the Group should carry forward the spirit of the Great Northern Wilderness, continuously enrich its product lines and vigorously expand its marketing channels, so as to make more consumers understand and recognize its good products.

June 2018 The Group released its 2017 Social Responsibility Report to the nation for the first time at the Conference on Corporate Social Responsibility Report of China's Industrial Sector.

December 2018 The Group was honored with the Fifth China Industry Award, which is the highest award in China's industrial field approved by the State Council, and the Group is the only enterprise in the three northeastern provinces to receive this award.

August 2019 The Group was honored with the first prize of "Excellent Achievements in National Corporate Culture".

August 2020 The grand opening ceremony of the Group's Dandong Company was held.

September 2020 "JiuSan" brand was ranked among the "Top 500 Asian Brands".

July 2021 JiuSan Group's Party Committee was awarded the title of "National Advanced Grassroots Party Organization".

July 2021 JiuSan Group's Party Culture Center and Staff Home were officially established.

July 2022 JiuSan's five brands were included in the list of "Product Brands" of China Agricultural Reclamation.

   August 2022 JiuSan Group was recognized as a key enterprise for integrated protection of intellectual property rights.

Mar. 2023 Mr. Tang Renjian, Secretary of the Party Group and Minister of Agriculture and Rural Development, visited the Group for research and guidance.

    May 2023 Luo Yonggen was appointed as Secretary of the Party Committee of JiuSan Cereals and Oils Industry Group Co. and recommended as a candidate for Chairman of the Board of Directors.

June 2023 "JiuSan" brand value exceeded 64.5 billion yuan, and was listed in the list of China's 500 most valuable brands for 15 consecutive years.

   September 2023 "JiuSan" brand was ranked among the "Top 500 Asian Brands" for 4 consecutive years.
In November 2023, JiuSan Group was honored with the special award of "China's Top Ten Cereals and Oils Groups" and "China's Top Ten Cereals and Oils Benchmarking Enterprises for High-quality Development" in the 13th China Cereals and Oils Ranking, and the "JiuSan" brand was honored with the "China Cereals and Oils Benchmarking Enterprise". JiuSan brand was honored as "China's Most Influential Brand of Cereals and Oils".
January 2024 JiuSan Group Hegang Baoquanling Soybean Science and Technology Co.

Spirit of culture

JiuSan in innovation, reform-driven, creating the future.

The new normal of China's economy has brought enterprises back to the track of rational development. JiuSan people re-examined the reasons behind the enterprise being "big" but not "strong", and under the guidance of the "spirit of innovation" which seeks truth from facts and dares to make breakthroughs, and the "spirit of change" which has the courage to respond to changes and constantly open up new horizons, the company has been striving for benefits from the quality of development with unprecedented execution. Under the guidance of the "spirit of change", the company has been striving for benefits from the quality of development with unprecedented execution. Incorporating the "entrepreneurial spirit" of modern management thinking and culture-led development, we will unite the people of JiuSan and go all out to create the future.