From February 11 to 12, the second China Agricultural Entrepreneurs Summit, organized by the National Agricultural Enterprise Development Alliance, was held in Beijing, and Shi Yongge, Secretary of the Party Committee and Chairman of the Board of Jiusan Group, attended the meeting and received the award. Jiusan Group was honored with the title of "Typical Brand Building of Chinese Agricultural Enterprises", and Changchun Company was honored with the title of "Top 20 Grain and Oil Enterprises of 2022 Chinese Agricultural Enterprise Industry".

Jiusan Group has been plowing into the development of the grain and oil industry for 38 years, always taking "revitalizing China's soybean industry" as its own responsibility, adhering to the corporate purpose of "providing healthy food for the society", and constantly practicing the brand core value of "making traceable high-end healthy edible oil". The core value of the brand "to be traceable high-end healthy edible oil", bearing in mind the earnest request of the General Secretary "to keep the rice bowls of the Chinese people firmly in their own hands", to realize the project of "agricultural head, industrial tail", "food head, food tail", and to promote the development of the green soybean industry from green to green. "The company has been promoting the transformation from a large green base and a large grain silo to a large grain merchant, a large factory and a large kitchen, so as to escort the safety of the Chinese people's tongues. 

Industry award honors set a benchmark for China's high-quality grain and oil

With a highly responsible mission to the country, the people bear and continuous reform, innovation and enterprising achievements, Jiusan Group won the highest award in the field of Chinese industry "China Industry Award" laurels, which is not only the recognition of Jiusan Group in the field of outstanding achievements in the industrial field, but also represents the advanced level of industrialization of China's soybean industry.

As the only enterprise in China's grain and oil industry to win the "China Industry Award", Jiusan Group has actively promoted the development of national standards in the soybean industry, hosted the "13th Five-Year Plan" soybean national standards revision kick-off meeting, and systematically developed and revised 13 national standards for soybeans, soybean oil, soybean meal and so on. In 2021 and 2022, "Jiusan" brand soybean oil, sunflower oil and corn oil won the title of "Leader" of national enterprise standards in the field of grain and oil. In 2021 and 2022, the company's "Jiusan" brand soybean oil, sunflower oil and corn oil will be honored as the national enterprise standard in the field of grain and oil.

Brand value jumps rapidly, raising the flag of China's grain and oil brands

Jiusan Group has been listed among the Top 500 Chinese Enterprises and Top 500 Chinese Manufacturing Enterprises for many times, and has been honored as the "Leading Enterprise in China's Industrial Sector" and "The Most Respected Enterprise in China's Cereals and Oils". "Jiusan brand has been honored as "China's Top Ten Safe Food Brands", "China's Top Ten Cereals and Oils Brands", "The Most Competitive Brand in the Market Jiusan brand was honored as "China's Top 10 Safe Food Brands", "China's Top 10 Grain and Oil Brands", "Most Competitive Brand in Market", "China's Edible Oil Leader Brand", and ranked among "Asia's Top 500 Brands". On the list of China's 500 Most Valuable Brands in 2022, "Jiusan" brand ranked 160th with a brand value of RMB 57.527 billion, an increase of 13% in brand value compared with 2021, realizing the glory of being on the list for 14 consecutive years, and becoming a beautiful flag of Chinese grain and oil brands.

Brand is the source of business, profit and sustainable development. Jiusan Group continues to strengthen brand building, on the basis of green, organic, healthy and safe brand connotation, "to build non-GMO and organic 'double engine'" brand strategy, "Jiusan" brand into a non-GMO brand, "Jiusan" brand into a non-GMO brand, "Jiusan" brand into a non-GMO brand, "Jiusan" brand into a non-GMO brand. "Jiusan brand as a leading brand of non-GMO edible oil and organic food and build a brand system.

Jiusan Group continued to explore the best way of brand communication, using cross-border marketing, brand co-branding, short videos and other means of publicity to increase the resonance of the voice of the "Jiusan" brand in the consumer population. It has also vigorously developed a "big e-commerce" system, deepened its cooperation with platforms such as Jingdong, Tmall, Ali and Jindoduo, and carried out live broadcasting of goods on Jittery Voice and Shutterfly. The "Jiusan" brand placed advertisements on LED screens in the core business districts of provincial capital cities, as well as TV advertisements, buses and subway trains, and deeply explored the target opportunity groups by dominating the TV and transportation hub lines, publicizing the slogan "Jiusan good oil, expensive at the source", and promoting "Jiusan good oil, expensive at the source". The slogan "Jiusan's good oil is precious at the source" was publicized, and the brand image of "Rooted in the Great Northern Wilderness, with its own large base and traceable quality" was conveyed to consumers' hearts. The brand storm of "Jiusan" is a manifestation of its brand confidence, quality confidence and development confidence. With the national good grain and oil as the root, under the wind of health fever, "Jiusan" brand ushered in a new era of high-quality development.

Craftsmanship quality leads the industry and creates a model for China's grain and oil industry

Two key elements of Jiusan Group's development and brand building are, firstly, to actively promote the strategy of prioritizing quality and to establish a strict quality control system. Utilizing the geographical advantage of "rooted in the Great Northern Wilderness and having its own large base", Jiusan Group establishes non-GMO self-control barriers at multiple points from raw material cultivation, acquisition and processing to finished products, and utilizes the "one item, one code" quality traceability system to realize the whole process of food safety guarantee from farmland to dining table, and takes the initiative to formulate corporate standards higher than the industry standards to ensure that the whole process from raw material entering the factory to products leaving the factory is traceable. Food safety guarantee; take the initiative to formulate enterprise standards higher than the industry standard, to ensure that from raw materials into the factory to the product factory 58 lines of defense, 23 key processes, 15 special inspection points of the "safety barrier". The second is the advantage of independent R&D and innovation. Jiusan Group attaches great importance to the research and development of new products, invested nearly 10 million yuan to establish a professional R & D team, R & D and technical staff of more than 20 people, strictly guard the product quality line of defense, and continue to increase scientific and technological innovation. At present, it has a national postdoctoral research station, a national soybean R&D sub-center, a food safety testing center of international advanced level, the first "natural vitamin E and phytosterol extraction technology" and supercritical carbon dioxide extraction technology.

In the future, Jiusan Group will continue to strengthen brand building, enhance brand loyalty and reputation, continue to promote the greening of grain and oil products, quality and yield, increase product innovation and R & D, create brands with craftsmanship, and make new contributions to guarding the health of people's tables, safeguarding the national supply of grain and oil, and serving the rice bowls of 1.4 billion Chinese people.