(Gao Xueyang Wang Junsong) On July 26, the 19th World Brand Conference and China's 500 Most Valuable Brands Conference organized by World Brand Lab was held in Beijing. At the meeting, the analysis report of "China's 500 Most Valuable Brands" in 2022 was released, and the nine brands of Beidahuang Group-"Beidahuang", "Jiusan" "Wanda Mountain", "Feng Yuan", "Jian Sanjiang", "Beiguo Baoquan 47 Degrees", "Kenfeng Seed Industry", "Jiu San", "Jiu San", "Jiu San" and "Jiu San". "Kenfeng Seed Industry", "Arakadu" and "Pro-Food" were honored to be on the list of China's 500 Most Valuable Brands. Among them, "Jiusan" brand ranked 160th with a brand value of RMB 57.527 billion, and the brand value increased by 13% compared with that of 2021. Wang Fu, Deputy Secretary of the Party Committee and President of Jiusan Group, attended the event and received the honorary certificate and medal on the stage, accompanied by Ge Shufeng, Vice President.

Brand value is not only an important indicator reflecting the influence of the brand, but also an important embodiment of the comprehensive strength market competitiveness. At the meeting, the World Brand Lab released the 2022 "China's 500 Most Valuable Brands" analysis report, based on financial data, brand strength and consumer behavior analysis of the annual report can be seen, "Jiusan" brand for 14 consecutive years in the "China's 500 Most Valuable Brands The "Jiusan" brand has been listed in the "China's 500 Most Valuable Brands" list for 14 consecutive years, ranking among the top three in the industry.

       It is reported that the World Brand Lab (World Brand Lab) is an international brand value research organization, wholly owned by the world's leading digital technology and strategy consulting company - the World Manager Group, by the 1999 Nobel Prize winner in economics Robert Mundell (Robert), Professor Mundell initiative to create and create a new brand. Professor Robert Mundell, the 1999 Nobel Laureate in Economics, initiated the creation of the organization and served as its first chairman. The experts and consultants of World Brand Lab come from Harvard University, Yale University, MIT, Columbia University, Oxford University, Cambridge University, INSEAD and other top institutions in the world, and its research results have become an important basis for intangible asset evaluation in the process of mergers and acquisitions of many enterprises. (Anshi Chen/photo)